Direct Mail
This direct mail campaign for Mercury Dealerships targeted prospects who had expressed interest in the Mercury Mountaineer. The piece was designed to renew their interest in the SUV, promote low financing, and direct prospects to the closest dealer. The company personalized text and was even able to swap out photographs to reflect the prospect's preferred vehicle color.

With the HP Indigo's variable data capabilities, this Company was able to turn around this totally affordable mailing piece while the prospect was still hot.

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